about us about us about us about us about us about us
OUR COMPANY
In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson the most desirable motorcycle and lifestyle brand in the world. Today, we continue to define motorcycle culture and lifestyle, evoking soul-stirring emotion reflected in every product and experience we deliver – like we have for well over a century and will for generations to come.
OUR MISSION
More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul.
Desirability is a motivating force driven by emotion. Harley-Davidson has long been associated with igniting desirability - it’s in our DNA and embedded in Our Vision; it is at the heart of Our Mission and it is part of our legacy.
To enhance our position as the most desirable motorcycle and lifestyle brand in the world, we will:
- Design, engineer and advance the most desirable motorcycles in the world – reflected in quality, innovation, and craftsmanship
- Build a lifestyle brand, valued for the emotion reflected in every product and experience for riders and non-riders alike
- Focus on our customers, delivering adventure and freedom for the soul
The Hardwire Strategic Priorities
Profit Focus
Investing in our strongest motorcycle segments
We will invest in strengthening and growing our leadership position in our strongest, most profitable motorcycle segments: Touring, Large Cruiser and Trike.
As the market leader, it is up to us to continue to innovate within these segments, both through technology and design, building on our rich heritage. We are focused on reinventing, reimagining and reinvigorating our Touring, Cruiser and Trike categories, where we see the potential to grow our leadership.
Selective Expansion and Redefinition
To win in attractive markets and motorcycle segments
We are focused on building our leadership in our most profitable global markets. In North America, we are investing to preserve and extend our position as the undisputed market leader…
Lead in Electric
Investing in leading the electric motorcycle market
Electric motorcycles are important to Harley-Davidson’s future and we are passionate about leading the electric motorcycle market and remain committed to staying at the forefront…
Growth Beyond Bikes
Expanding complementary businesses and engaging beyond product
We create products, services and experiences that inspire our customers to discover adventure, find freedom for the soul and live the Harley-Davidson lifestyle. Our Parts & Accessories…
Integrated Customer Experience
Growing our connection with riders and non-riders
Delivering on our growth ambitions requires us to provide a customer experience that meets and exceeds the expectations of our customers for modern retail, with seamless…
Inclusive Stakeholder Management
United We Ride
At ride x we strive to deliver long-term value to all stakeholders (employees, dealers, customers, suppliers, investors).…
Our Culture: H-D#1
H-D#1 defines our company’s soul and spirit. Represented by our recognizable #1 logo which was introduced in 1969 to celebrate a National Racing Championship, the #1 logo is uniquely ours – an iconic symbol of winning and the hard work it takes to get there. Our team, made up of employees and dealers, rally around ten H-D#1 leadership principles that are core to our winning, high-performance culture.
The H-D#1 leadership principles
Communication
Communicate with purpose, structure, facts and inspiration
Impact
Focus on impact, not process, and be outcome driven
Speed
Don’t let perfection get in the way of progress and pace
Courage
Take risks and go against the norm
Focus
Focus on a short list of meaningful opportunities that build desirability
Communication
Communicate with purpose, structure, facts and inspiration
Impact
Focus on impact, not process, and be outcome driven
Speed
Don’t let perfection get in the way of progress and pace
Courage
Take risks and go against the norm
Focus
Agility
Accelerate, innovate and thrive in a rapidly changing environment
Simplicity
Pursue the simplest path to achieve each outcome
Culture
Be fair, honest, positive and creative. Strive to win and have fun.
Judgment
Think strategically and make informed decisions
Lean
Maximize impact with limited resources
Agility
Accelerate, innovate and thrive in a rapidly changing environment
Simplicity
Pursue the simplest path to achieve each outcome
Culture
Be fair, honest, positive and creative. Strive to win and have fun.
Judgment
Think strategically and make informed decisions
Lean
OUR LEADER SHIP
Meet the directors and executive management of Harley-Davidson, including Artie Starrs, President and CEO, Harley-Davidson, Inc.
about us
Welcome to our platform dedicated to premium motorcycles and passionate riders. We specialize in providing authentic, updated, and detailed information about Harley Davidson bikes in India. Our goal is to help bike enthusiasts, buyers, and riders make informed decisions with confidence.
With years of experience in the two-wheeler industry, we understand what riders look for—performance, comfort, style, and reliability. That is why we focus on delivering accurate details about Harley Davidson bike models, prices, specifications, features, mileage, and accessories. Our content is carefully researched to ensure transparency and trust.
We believe a Harley Davidson bike is more than just a motorcycle; it is a lifestyle and a symbol of freedom on the road. Through our platform, we aim to connect riders with the true spirit of cruising by offering valuable insights, comparisons, and buying guidance.
Our team is passionate about motorcycles and digital innovation. We continuously update our website to reflect the latest launches, trends, and updates in the Harley Davidson bike segment. Whether you are planning to buy your first cruiser or upgrade to a premium model, our platform is designed to support you at every step.
Customer trust, quality information, and rider satisfaction are at the core of what we do. We are committed to becoming a reliable digital destination for everyone who loves Harley Davidson bikes.